Samura – Brand of funchose (Cellophane noodles)

Samura is a local brand of funchose (Cellophane noodles) in Uzbekistan.

The manufacturer asked us to create a brand and packaging, considering current market trends.

We have researched competitors and used those insights to create a visual system in which the key elements are the logo and laconic design. We took the image of a samurai as a basis, referencing the asian origin of the product.