Moxie Beauty (Secondary Packaging Design)

Brief:

Conceptualise and design the secondary packaging with which a product sampler will go to consumers. Each sample comprises a Shampoo Mini tube with 15 ml of product. An important point to keep in mind is that these samplers will go along with the products one would order on quick commerce platforms so its size needs to be such that it’s easy to send along.

Concept:

For Moxie Beauty’s design competition, we present a packaging concept that embodies the brand’s ethos of celebrating and nurturing Indian hair. Our packaging redefines the hair care sample experience with a dual-purpose design that emphasizes the significance of the hair wash ritual. Our sample tube packaging transforms into a door tag that you can hang outside, on your bathroom door handle during your shower time.