The Bread From The Jar

As simple as it is brilliant: Das Brot aus dem Glas (The Bread from the Jar) makes baking fresh bread easier than ever. The ready-made mix comes in a practical glass jar that also serves as the baking dish. With refill packs available, the jars can be reused again and again.

Whether served with a cheese board, antipasti platter or oven-baked dish – Das Brot aus dem Glas is a straightforward and flexible companion. Especially handy when the oven is already on.

As part of the redesign, the visual identity was refreshed and the premium character of the product brought more clearly to the fore. The round shape of the baked bread appears as a recurring visual element – in the form of circles used prominently across packaging and visuals. Bold, vibrant colors make each mix easy to recognize and help you quickly find your personal favorite.

Studio Jörn Beyer was responsible for the packaging design as well as the execution of the 3D visuals.