IL TONY – The Meat Specialist

A bold new identity for meat lovers who want the real deal. Il Tony isn’t just packaging – it’s a stage where the product takes the spotlight.

The design cuts the noise: solid colors, raw textures, straight-talking typography. The illustrated butcher, Tony, is not a mascot – he’s the face of trust, the guy who knows every cut and shows it with pride.

Each SKU owns its color: red, yellow, violet, grey. Strong, distinctive, impossible to ignore. The tray stays clean and black, framing the product like an artwork.

No tricks, no frills. Just meat, confidence, and attitude.