Pepe Chocolate

Brands by Felly

Luxury chocolates with playful, modern flair

Challenge:
It was challenging to create a packaging design that reflects both the modern and playful aspects. According to the brief, I need to design packaging that combines rich, indulgent flavors with a touch of whimsy. The brand focuses on making every bite a delightful treat for both the taste buds and the imagination.

Approach:
My approach included adding a character face to highlight the brand’s whimsical personality. Using bold and cursive typography to convey a modern look. Selecting vibrant colors to create playful, delicious-looking packaging.