St. Augustine Distillery

St. Augustine, Florida has a long and storied history – it is the oldest city in the United States, was the first Spanish settlement, a stop for the Underground Railroad, and is one of the original Florida vacation towns. St. Augustine Distillery builds on this incredible history as one of the first distilleries in the state. They wanted their package design to move away from agricultural motifs and focus on the distillery and the products they craft.

We created an icon for the brand by illustrating their distillery in a modern, monoweight style. The building was backdropped by rays of Florida sunshine and glistens in gold foil. We fine tuned the wordmark, resizing and sharpening the letterforms to create a more balanced logo. Bold color bands highlight the product names and make help SKU differentiation at point of purchase. The statement, “Handcrafted in the Nation’s Oldest City,” and the tagline, “The Spirit of Florida,” reinforce the brand’s heritage and hometown pride.