Float gin and liqueurs

Meet Float: the colorful side of gin. Let us be your guide to the realm of an unapologetic chill. Float is that smooth operator, carrying you along on a wave of delight. Crafted with finesse and a dash of mischief, Float invites you to indulge in the art of effortless cruising through life. Whether you’re hanging out with your mates or owning the solo scene, think of it as your ticket to laid-back bliss. It’s like the secret ingredient that adds a splash of coolness to your moments. Get ready to drift away on a cloud of pleasure, my friend!

The design draws inspiration from smooth beaches and nearby bars, capturing the atmosphere of sunbeds and towels casually abandoned on the sand. We designed a simple, manageable visual identity based on a distinctive typeface, which also inspired the shape of the unique label die. The striped motif presented on the initial labels gradually evolved into more illustrative form that capture the individual character of subsequent products, and the distinctive label shape maintains consistency across the entire FLOAT brand portfolio.