Nuvella

Nuvella is a new brand of natural cosmetics developed with advanced technology to deliver superior hydration, softness, and freshness. Its founder, Allison Sabele, with over a decade of experience in the sector, decided to launch this project with a holistic and practical vision of beauty.

The studio accompanied Nuvella throughout the entire process: from strategy and naming to the visual system and packaging design. Together with the client, we created a fresh and relaxed identity, based on flat and colorful illustrations that convey closeness and accessibility.

The proposal revolves around multipurpose use: a versatile balm that can be applied on lips, hands, or face. It is designed for practical people with contemporary habits who seek to simplify their routine—whether because they have limited space at home or because they travel and prefer to carry fewer products in their luggage.

The result is a striking, inclusive, and practical brand that responds to today’s social and consumer dynamics.