4d06e wine

ABOUT THE PROJECT – 460be by Melody Nungaray

460be is an academic packaging project that includes a 4-bottle carrier for 375 ml wines, a promotional set of two glasses, and the complete design of the wine label.

The concept is inspired by Adobe’s vibrant, geometric visual language, aiming to reinterpret wine packaging through a more creative, colorful and contemporary perspective.

CONCEPT

The idea behind 460be is to transform the wine experience into a dynamic graphic composition.

Instead of the traditional, sober wine aesthetic, this project uses modular illustrations, geometric shapes and saturated colors to evoke creativity, energy and a modern design culture.

The label works as a visual “mosaic,” reminiscent of digital design tools, giving the wine a bold artistic personality.

SOLUTION

Label Design: Built with geometric illustrations, vivid colors and a bold sans serif typeface for a clean, modern impact.

4-Bottle Carrier + Glasses: A rigid, foldable structure that protects the wine and integrates the promotional glasses. The packaging features color-blocking and a stylized wine glass silhouette aligned with the label’s graphic identity.

Visual Harmony: The system connects label, carrier and promotional items into one unified, expressive package.

TECHNIQUES

• Digital illustration inspired by Adobe-style modular graphics
• High-saturation digital printing
• Matte finish on both label and packaging
• Sans-serif bold typography for clarity and modernity

WHAT MAKES IT UNIQUE

• A colorful, artistic reinterpretation of wine packaging
• A complete, integrated system: bottle label + 4-bottle carrier + 2-glass promotional set
• A strong graphic identity rarely used in the wine industry

RESULT

460be stands out as a vibrant, youthful and memorable packaging concept.

It transforms wine into a visually engaging experience, combining functionality with a bold artistic approach designed to attract creative and design-oriented audiences.