Appellation

A refined blend of design, wellbeing, and intention.

Appellation is a Dubai-based wellbeing and fragrance brand that fuses scent, science, and ritual. Their essential oil blends are crafted to support mood, focus, and calm throughout the day — inviting mindful pauses in a world that rarely slows down.

Guided by a philosophy of sensory wellbeing, the brand invites a slower, more intentional approach to self-care—one that elevates simple moments into grounding rituals.

Our design direction was inspired by the brand’s cultural layers: the geometric elegance of Czech Art Deco, a nod to the founders’ heritage, paired with the quiet restraint of Japanese minimalism, reflecting the purity and precision of natural perfumery.

In close collaboration with founders Michelle and Michal, we developed the new packaging system and visual elements for Appellation’s relaunch, crafting a cohesive design language that reflects the brand’s elegance, functionality, and emotional resonance.

Where scent becomes ritual

The new packaging system reflects Appellation’s minimalist sophistication while offering clear differentiation across their product lines.

Each series (Single Origin, Calm, Focus, Editions) was given its own motif, allowing them to live together as a cohesive ecosystem while remaining individually distinct. The interior of each box reveals a hidden pattern—an element of surprise and discovery to elevate the unboxing experience.

Every detail was designed to create a subtle sense of ritual and discovery.

Sustainability through materials

Appellation’s commitment to conscious luxury runs through every layer of its packaging. To embody this ethos, we selected Favini Shiro Echo Bright White, an uncoated, 100% recycled paper that brings a tactile, grounded quality to the design.

Its soft matte finish contrasts beautifully with the refined gold foil and crisp debossing, allowing each detail to shine while maintaining a minimalist, elevated feel. With its FSC™ certification and biodegradable properties, the material choice reflects Appellation’s values, proving that luxury and sustainability can (and should) coexist seamlessly.