Lo Duca

Lo Duca Bros. is a Wisconsin-based importer and distributor of fine Italian wines from small, family-owned vineyards. Many of the wines in their portfolio are unfamiliar to mainstream consumers, creating a strong opportunity for education. For the packaging redesign, Lo Duca aimed to spread awareness of these lesser-known varietals, engage younger consumers that are excited to try new wines, and upscale the packaging for their classic Italian varietals. We organized these offerings into 2 tiers – a frizzante tier and a still wines tier.

The frizzante wines tier is comprised of their lesser-known varietals and takes on a more youthful look. A vibrant color was selected for each varietal bringing a New World aesthetic to the packaging that will help consumers easily identify the wines. Detailed tasting notes help educate the consumer. The still wines tier is a collection of Lo Duca’s more traditional Italian varietals that take on a more premium aesthetic. A sophisticated black label is bisected by a traditional diagonal stripe detail enhanced with a spot gloss finish. We reimagined the original Lo Duca Bros. crest into a modern icon, including imagery of a duke’s crown as a call back to the Italian translation of the brand name – “the duke”.