PHINÔI — phin-tastic coffee

PHINÔI — phin-tastic coffee! PHINÔI is a fictional Vietnamese coffee brand that combines bold flavors with playful design. Its visual identity is inspired by the vibrant culture and visual language of Vietnam, aiming to celebrate local coffee traditions through colorful packaging and storytelling.

The small roof shape over the “o” in the logo is a diacritical mark used in the Vietnamese alphabet. The negative space between the letters reflects the narrowness of Vietnamese streets, while the pattern design evokes the tiled floors of cozy homes. Each product features a mythical “holy beast” from Vietnamese legends, reimagined through geometric forms and tile-inspired motifs. The bright color palette and modular shapes capture the joyful chaos of everyday life, echoing the atmosphere of Vietnamese homes and street signs.