Chipsy King – Potato Chips

Chipsy King Brand Story

Chipsy King was born in 2018 in a small workshop just outside Riga, when three friends — two brothers and one bearded designer — decided to prove that real chips can be both healthy and insanely delicious.

They followed a simple rule from an old Latvian grandpa: “If the vegetable doesn’t crunch on its own, don’t torture it with oil.” Ever since, everything is done the royal way: hand-selected vegetables → ultra-thin slicing → slow drying at low temperature → a pinch of sea salt and spices. No deep-frying, no E-numbers, no tricks.

At first they sold them at local markets in paper cones. People kept coming back asking: “When will that crunch be available again?” That’s when the first bright bag appeared, featuring the iconic mustache crown — a symbol that inside isn’t just a snack, it’s the true king of flavor.

Today Chipsy King is still the same small team, the same ovens, and the same mustache on the logo. Only now the crunch echoes across the entire Baltics and beyond.

Because there are chips. And then there’s the King.