Luluwah Jewellery Modern Arabian Luxury Brand Identity

Proud to unveil the complete visual identity for Luluwah Jewelry, a Dubai-based luxury brand crafting timeless Jewelry.

The key in the Luluwah brand mark is a gateway to elegance, legacy, and artistry. Inspired by intricate keys that unlock luxurious boxes, it represents the timeless bond between a jewel and its keeper.

Each turn of the key reveals a world where heritage meets craftsmanship, transforming gold and precious stones into treasures of grace and meaning.

Luluwah Jewelry safeguards the essence of beauty, unlocking emotions and the brilliance within every woman who wears it. This emblem is a reminder that true luxury lies not only in possession, but in the story behind every crafted piece.