ELKA | HOME DECOR BRAND IDENTITY

Designing ELKA | Premium Home Décor & Window Furnishings

For ELKA, we created a complete brand identity that balances modern minimalism with subtle Indian sensibilities. The goal was to design an identity that feels calm, refined, and timeless. The brandmark is inspired by the letter “E”, designed with reflection and symmetry to represent balance, harmony, and thoughtful craftsmanship. Soft curves and structured geometry reference architectural forms, windows, and flowing fabrics.

The custom wordmark is designed in an ascending structure, symbolizing growth, elevation, and aspiration. Clean geometry is softened with gentle curves, reflecting the fluidity of curtains and home textiles while maintaining a premium, architectural feel.

The overall identity system—colors, typography, patterns, and collaterals—was carefully developed to communicate bespoke luxury, comfort, and elegance, ensuring consistency across stationery, packaging, and brand applications.

This project includes:
• Logo & custom wordmark
• Brand identity system
• Stationery & packaging collaterals
• Patterns & real-world applications