WILDFLOW – wildflower seeds

WILDFLOW sells a curated selection of wildflower seeds in small batches, offering customers the chance to create their own “meadow” experience at home alongside their coffee moments.

The logotype’s structured, linear design is complemented by soft details to create visual harmony. Letters and shapes appear in white against colorful backgrounds, creating strong contrast. A plant-inspired, minimal set of graphic elements runs consistently across all brand touchpoints.

The collector’s package contains three small seed sachets that can be custom-selected. The packaging design is minimal, dominated by a gradient based on the colors of the flowers. Key information is displayed on the outer box using the brand’s primary colors and visual elements. Inside, the planting and care process is presented in three simple steps, supported by custom-designed pictograms created specifically for the brand.