Bivoj sausages

Bivoj hot dog sausages bring a playful, family-friendly personality to the chilled meat aisle through bold colour blocking and simple illustrated characters. The design focuses on clear meat content claims and “free from” messages, helping health‑conscious shoppers quickly understand the product benefits and choose Bivoj with confidence. The informal illustration style and prominent logotype build an approachable brand world that stands out among more traditional meat packaging.

Transparent flowpack packaging with a strong front label was chosen to keep the sausages fully visible while maximising communication space for preparation icons and product information. The flexible film structure ensures efficient logistics and shelf merchandising, while the consistent layout across variants supports easy navigation between hot dog, sausages and grill products within the Bivoj range.