CASANUEVA – A NEW ERA

ABOUT

CASANUEVA is a modern sub-brand created to mark a new chapter for the winery. The name, meaning “new house” in Spanish, references a Mexican tradition that symbolizes beginnings, unity, and celebration. Designed to connect with a younger audience, the line reframes wine as approachable and expressive, challenging the idea of it being overly formal or intimidating while remaining rooted in cultural heritage.

APPROACH

The design approach reinterprets tradition through a contemporary, minimalist lens. Inspired by the symbolism of a new era — a place of light, balance, and renewal — the identity focuses on clarity, vibrancy, and intentional simplicity. Bold color, refined typography, and reduced visual elements replace classic wine cues, allowing cultural heritage to evolve into a modern and relevant expression.

SOLUTION

The final packaging system is vibrant, modern, and full of life. A bold yet minimal label introduces energy and warmth while maintaining elegance and structure. CASANUEVA expands the winery’s identity by honoring Mexican tradition through a fresh visual language, positioning the brand as inclusive, forward-thinking, and connected to a new generation of wine drinkers.