PRÉSIDENT spread cheese

Président cheese spread range brings French dairy excellence to Slovak tables through eight distinctive varieties unified by appetizing custom food photography and colour-coded flavour badges. Each carton showcases creamy cheese spread over artisan bread with carefully arranged garnishes—tomatoes, herbs, berries—all ingredients photographed in-house at the agency studio to ensure perfect lighting and control over every detail.​

The team adapted graphics across multiple formats—from large family cartons to compact portion cubes visible in transparent multipacks—maintaining visual consistency while optimizing hierarchy for each size. Achieving those signature soft waves on the bread surface required spreading countless loaves during the shoot, perfecting the texture that signals indulgent, spreadable creaminess.