Samsai Thai spice blends

Samsai is a brand that offers Thai spice blends, with packaging containing dried galangal, kaffir lime leaves, and lemongrass. Each box holds just the right blend of whole spices to cook an authentic Tom Kha soup for four people. Despite its compact size, the distinctive arched structure makes it stand out on the shelf. The shape of the packaging evokes traditional Thai architecture, while the brand’s visual elements— inspired by Thai ornamentation—highlight the origin of the spices. In addition, the custom-designed pictograms are closely aligned with the brand’s visual identity.