CattyFeast

Cattyfeast is a wet food line for cats developed through the collaboration between Fidovet and Rewot, designed to bring together controlled nutrition, brand identity, and sustainability in a clear, distinctive project. Fidovet, a company specialized in high-quality pet nutrition, asked Rewot to create a brand entirely dedicated to cats: a product that is healthy, carefully formulated, and visually appealing, for owners who choose with intention what they put in their pet’s bowl.

The project involved building the line from the ground up. Starting with listening—to cats, to their owners, and to what makes a meal truly engaging beyond its nutritional value. Cattyfeast takes shape as a brand that combines nutritional expertise with a strong, recognizable visual language. Naming, identity, packaging, and communication materials were developed as a cohesive system, telling a story of taste, wellbeing, and color, and designed to stand out on the shelf.

The labels are bold and playful, speaking to a conscious and attentive audience. The logo balances the affectionate tone of “catty” with the generosity of “feast,” resulting in a visual identity that is lively, clear, and immediately recognizable. Design that nourishes. Packaging that communicates.