Csodamalom flour mixes

The primary consideration for the packaging of “Csodamalom” flour was to be eye-catching and curiosity-inducing on the shelves of the shops. The box is a simple snap-lock design with a playful little detail on the flaps. As the primary target group for the products is families with young children, the boxes also feature colourful, fun and playful illustrations to match the branding. The different types of flour are accompanied by different illustrations of elves, which are used on the packaging to encourage baking. In addition to the obligatory information and key facts, one side of the box also contains a recipe for the flour. I also wanted the box to express the feelings and messages of the brand: intimacy, fun, playfulness, naturalness and premium quality.