Kettle Firemasters

Born from a hunger for bold flavours and primal storytelling, Kettle Firemasters turns up the heat, redefining the standards of premium snacking. Your invitation to a sensory rebellion has arrived.

IT ALL STARTS WITH A SPARK

Inspired by the high-stakes theatre of open-flame cooking, the Firemasters tamed the raging flames to create this exclusive new sub-range in the world of Kettle, elevating the snack aisle with flavours inspired by various styles of fire cooking methods – fire put, wood fired and chargrilled.

Tired BBQ tropes are transformed into a symbol of flavour mastery. Sub-par ‘smokey barbeque’ or mediocre ‘charcoal chicken’ has no place here. The Firemasters themselves demand rich, dramatic, and unapologetically crave-worthy profiles, the kind of complex seasonings you’d expect from a high-end smokehouse but wouldn’t be able to find elsewhere in the chip aisle… until today.

EVERY DETAIL, EVERY CRUMB: BURSTING WITH FLAVOUR

The dramatic black packaging is designed to set a moody, premium tone on the shelf. Hand-drawn flames curl around the corners of the pack, flickering as if still immersed in the inferno that forged them. The food styling is meticulously crafted, so vivid and textured that you’ll salivate at the mere sight of it.

The hype grows from a spark to a flame, even cult-favourite reviewer Russ (@russ.eats) couldn’t resist a taste test, bringing his signature honesty to the Firemasters’ table. Accompanied by bold, flavour-led visuals like retro-inspired halftone patterns and heavy-duty slab serif typography, the Firemasters range stands tall on the shelf and proudly in your hand.

SOUGHT BY THE TASTE-OBSESSED

This is a chip for the curious and the culinary adventurers. Those who view snacking not as a mindless habit, but as an exploration. Catering to the flavour experts who seek a deeper story in their food.

A chip for the curious and the taste-obsessed; those who seek adventure through flavour.

This is premium snacking with punch, storytelling with spice, crafted by the Firemasters for your individual tasting journey. Be careful not to burn your hands reaching in, they’re packed to the brim with fiery flavour!