King Route Wine

PACKAGING OF KING ROUTE WINE

Tetra Pak packaging development is a complex process. We are talking about creating a product that preserves the taste and quality of wine, provides convenience for the consumer (for example, at a picnic or on a trip) and has a lower carbon footprint. This is where working with our branding agency comes to the fore. Designers were able to convey value through visual communication. We turned the practical Tetra Pak into an original carrier of the brand’s history, reflecting in the design the uniqueness of the terroir and the bold spirit of modern African winemakers.​​​​​​​

Completed for the project: packaging design, key visual.