Mamame Chips

MAMAME – Tempeh chips

Mamame is a family-owned, plant-based food company on a mission to make tempeh snacks as approachable as they are delicious.

The brand needed a refreshed identity that reflected its values: mama’s recipes steeped in tradition and made accessible for the modern world.

Steven Roberts reimagined Mamame from the ground up: introducing a new logo, a loving mama mascot, and a set of illustrations that bring its packaging to life.

The visual system balances personality with everyday simplicity, using fun shapes and organic lines to create a warm, human presence that feels as authentic as the ingredients inside. Every detail was crafted to help Mamame grow while staying true to its homemade feel.

Designer and illustrator: Steven Roberts
Photographer: Nikko Pascua