Astapasta handmade pasta

When designing the packaging, my main goal was to attract attention and strengthen the brand’s character. In addition to a vibrant color palette, the boxes feature iconic landmarks of Italy, playfully complemented by illustrated pasta shapes. Each product variant is paired with a clever, humorous slogan, visually reinforced by the composition—for example, on the “You can trust penne” box, the Leaning Tower of Pisa is supported by a penne illustration. All sides of the box include the required information, along with an illustrated cooking guide for clarity and convenience. On the back of each box, a lighthearted fun fact brings a smile to the customer’s face, while a friendly message printed on the inside greets them as they open the package, creating a more personal connection. The boxes are made of paper to support sustainability and feature a resealable design for added practicality.