Spark & Glow Face Mask

Packaging design for a series of face masks. Project for the Spark & Glow brand.

The logo was provided by the customer.

Task: to develop a design concept that visually emphasizes the clean and natural composition.

Solution: Before starting the design, I conducted a competitor and product analysis. This allowed me to create a concept that differs from the competitors and conveys the brand’s key values: care, deep hydration, and a natural composition.

The central element of the composition is a three-dimensional water letter stylized as a drop of serum. Each letter in the word is a reference to a key component of the product (C — Centella, P — Peptides, C — Collagen, H — Hyaluronic), thus turning the letter into a visual formula of the product. The white color enhances the feeling of purity and naturalness.

The product features matte printing and lacquer coating on the main elements.

The product is successfully sold on marketplaces.