Miterra herbal medicine

Miterra is a Hungarian family-run small business which aims to introduce the traditional healing practices and herbal medicine of various cultures through its tincture line made from ethically sourced, organic ingredients. Each tincture is symbolized by a mythical creature associated with healing powers, inspired by the cultures the founders encountered during their travels around the world. When designing the logo, the primary focus was on achieving an organic and harmonious look that reflects the brand’s strong connection to herbalism. The snake, a symbol of healing in many cultures, appears in the logo as a coiled tail ending in a tree crown motif inspired by the mythical Tree of Life—symbolizing the brand’s core mission: to support holistic health. In line with Miterra’s sustainable values, I chose a glue-free dieline that can be easily folded back after opening. The organically shaped labels on the small jars are in harmony with the brand’s visual identity.