Resident Evil Requiem Launches With Special Edition Kit

Capcom’s smash hit videogame Resident Evil Requiem debuts this week, supported by 164 global special edition influencer kits from long term creative partner Fluid

167 million games sold in the series over 30 years; countless movies, theme park attractions and more – Capcom’s Resident Evil™ is the definitive videogame horror brand. Fluid’s Packaging Team are honoured to have been trusted once again to work on the acclaimed brand, designing and producing 164 influencer kits, distributed globally to mark the launch of smash hit Resident Evil™ Requiem.
Fluid are long term creative partners with Capcom, producing work across brand, licensing, motion, digital and packaging, from full branding campaigns (including full service campaigns for the seminal Resident Evil 4) to logos, style guides, ads, merchandise, influencer kits and more. Fluid teams are behind some of the series’ greatest creative moments.

Karim Chaoui, Senior Brand Lead @ Capcom explained:“Resident Evil has always rewarded fans who look closer. With the Resident Evil Requiem influencer kit, we set out to create a layered, tactile experience that mirrors the game’s tension and sense of discovery. Fluid translated that vision into a collectible piece filled with detail and intent, designed to feel like it came directly from the world of Resident Evil”

Kit details
Our Umbrella-inspired aluminium containment cases delivered key marketing information and kit-exclusive collectable/usable keepsakes – including replicas of the in-game Shadow Ghost book, Grace’s flashlight (which recipients use to reveal a secret message), Grace’s lighter complete with stunning 3D engraving, and a framed Cherub key. Additional content includes an evidence-bagged introductory letter and Porsche Displate – all presented within custom case fitments.

The kit plays on the campaign’s muted colour palette of black, white and blood red -broken up with flashes of strong contrasting colours such as Police tape yellow and RPD-referencing blue. Materials have been chosen to reflect the bleak and distressed feel of the in-game universe, whilst editioning and personalisation furthers the exclusivity of the kit for each of the 164 recipients.

Additional Shadow Ghost books and framed Cherub keys were also produced for competition prizes.