7 PUNTO 4 – The perfect measure of imbalance

It’s not just a drink; It’s an act of rebellion and a way of looking at life, because beyond a margarita, what we really offer is entertainment and frothy excuses.

We were born to remind people that the week doesn’t start on Friday and that any day is a worthy excuse to live.

We believe in the perfect measure of conscious imbalance: The exact point where chaos relaxes and desire ignites, where life tastes best when served intense, fresh, and with just the right amount of daring.

We believe that a margarita can be the excuse, the thirst, and the party all at once… Because even its most citrusy side is sweet.

7 PUNTO 4

A cocktail with 14º alcohol content made with tequila, lime, salt, and tajín.

A name that expresses the world’s “perfect (im)balance”, nothing can be too acidic or too alkaline; The ideal balance is 7.4.

This concept was born from a vision of life and was intended to be conveyed through every aspect of the brand, from its messaging to the typographic composition of its logo and even by strategically integrating this imbalance into the structure of its label, highlighting its flavor through primary citrus colors and a modern, timeless secondary palette, aware that nothing remains stable without a slight tremor, that harmony is built on contrast, and that routine only makes sense when it is broken, because that is how life should be taken: Intense, fresh, and with just the right amount of daring.

A brand isn’t just a logo; It’s a mindset, and no good story ever started by drinking water, so in case of emergency, drink a margarita.