Boyarynua Moroshka Ice Cream

BOYARYNUA MOROSHKA – an ice cream factory brand that combines Russian cultural identity, natural ingredients and a modern visual aesthetic. The brand’s goal is to create a delicious, modern Russian product that people can be proud of. It’s not about “just ice cream,” but about a conscious pleasure with character and provenance.

DESIGN DEVELOPMENT:
I developed the brand name, visual strategy, logo and packaging design for the product line.

The name combines images of Russian culture and unique taste, lending authenticity to the product and distinguishing the brand in its category. The composition is built on a clean background with a limited palette, emphasizing the recognizable kokoshnik-shaped logo and the delicate use of ornamentation, emphasizing the connection with Russian history and culture.

The result is a coherent and scalable visual system that creates a recognizable brand image, enhances the perception of naturalness and ensures product visibility on the shelf.