CHEESE EXPRESS

The Cheese Express brand specializes in the cheese industry, offering convenient solutions for healthy and varied menus.

The products perfectly fit perfectly into the dynamic rhythm of modern life, giving the opportunity to enjoy natural products.  With them it is easy to prepare a tasty dish, to organize a snack at work, on a trip. a snack at work, on a trip or at home.

TASK:
To develop a logo and packaging design for a line of cheeses. The brand should be associated with naturalness, quality and health care, correspond to the modern rhythm and arouse interest to try the product. The packaging needed to be attractive but not overwhelming.

DECISION:
The work included product analysis, target audience analysis, design audit of competitors. The findings formed the basis of the visual strategy, which I built on the basis of the metaphor of “traveling with the cheese express.”

As a result, I developed a combined logo and stylized illustrations that created a story. This packaging is fun to hold, stands out from the competition and inspires consumer confidence.