Powder Food bars

Brand Identity And Packaging Design For Natural Bars

Task:
Create a brand identity for Powder Food bars. At the start, the brand is aimed at people who enjoy winter sports and outdoor activities. In the future, the brand plans to expand to summer and other outdoor activities.

Process:
I talked to people from the target audience to understand their needs, problems with snacks in the mountains. I also researched the market and competitors. This helped define the brand direction and turn the ideas into 
a clear visual style and graphic design.

Concept (metaphor):

Skiing styles as a metaphor for how the body gets energy from food.

Fast skiing on straight lines = fast carbohydrates.
Calmer skiing = slow carbohydrates. When skiers leave zigzag tracks in the snow, it means they were climbing 
a steep slope. This takes more energy and effort — these moments need more protein.

Result: Three snack sets for three different situations. You choose how you want to recharge right now.

Plus, create a seasonal creative to catch attention on the brand’s social media. Most importantly, to show that with these bars you are ready for any mountain adventure.