Starfall Festival Identity

Annual open-air festival on the territory of Krasnaya Polyana resort. The festival is organized by glamping Camp2050. In August the glamping site comes alive at night and transforms for 3 days to catch the magical moments of the Perseids starfall. The dates are mid-August.

Task. The festival doesn’t have its own brand identity. We need to develop an identity that would express the mood of a magical summer night.

Solution. The basis of the corporate identity is a metaphor: “the trace of a star”. You knew that this trail would look different when looked at from different points on earth. Sometimes a shooting star cuts across the entire sky. Sometimes it looks like it’s flying towards you. And in the corporate style, I tried to capture the mood of romance. What if time slows down? What can we see when a star falls? Make a wish or see a message?
As a star passes through the atmosphere, it burns brightest and then fades. And so our message, as it falls to earth, slowly fades.