Villa Vittoria

About the Project

Villa Vittoria was created to celebrate family, home, and tradition. While it belongs to the Serrano ham category, its quality sets it a step above the rest. It carries the IGP seal and comes from free-range pigs, making a real difference in flavor and texture. The brand offers an accessible yet premium product, perfect for those who appreciate authenticity with a touch of distinction.

Solution

Villa Vittoria’s design is infused with Italian character. From the visual identity to the packaging, every detail reflects an elegant and artisanal spirit. The choice of materials, colors, and typography conveys tradition while keeping things fresh and modern. The aesthetic is refined yet approachable, ensuring the product stands out naturally in any setting.

Result

A key focus was designing the packaging for multi-slice packs. A “pizza box” style was chosen to reinforce the Italian essence and add a distinctive touch. The design balances warmth and sophistication, using a carefully composed layout and graphic elements that make every detail count. The result is a packaging solution with strong visual impact, perfectly aligned with the brand’s essence.