Bennu Wines

We Are Made of Stories.

Our life is a timeline, a story that connects all the moments that have shaped us: moving to new places, career changes, travels, encounters, and farewells. Each milestone has led us to where we are today.

For this project, in Godoy Steindl Estudio, we chose to tell that story through an Egyptian calendar. The ancient Egyptians measured time with a 365-day solar calendar, made up of 12 months of 30 days, plus 5 extra days dedicated to honoring their gods.

This calendar is circular, a symbol that everything that ends begins again. An infinite cycle of transformation and new opportunities.

At the center of this story is Bennu, the Egyptian god of resurrection, the phoenix of our time. But here, Bennu is not a symbol of nostalgia for what could have been—it is a symbol of joy for everything that is yet to come. It’s not about looking back with regret, but about celebrating that each day brings a new chance to reinvent ourselves.

But every story has a strong foundation. At the base of this calendar are his family, his pets, and his friends—his support system, the ones who have stood by him through every step of the journey. Moving upward, we see his beginnings in Tupungato, where he first set foot in the world of wine, and his daughter, a fundamental pillar in his life.

Higher up, his professional peak in renowned wineries, a stage where he solidified his expertise and passion for winemaking. And at the very top, this new project: Bennu Wines, the reflection of his journey, his experiences, and his desire to keep creating—not with nostalgia, but with the joy of knowing that each day brings new opportunities.

That’s why, in our design, Bennu shines, illuminating the cycle of life with the certainty that we can always start over.

Thank you, Rogelio, for allowing us to tell your story through Bennu Wines.

Bennu Wines, a wine that honors our stories and toasts to new beginnings.