Valentina for Valklein Samfer Wines

I never met Valentina… but I had to design her.

How do you design someone you’ve never met?

Valentina wasn’t just a name. She was someone deeply important to the person who was entrusting me with this project.

And that’s where the challenge arose: it wasn’t about designing a label… but about interpreting a person and representing them. Her gestures, her energy, her essence. All that unseen… but palpable feeling.

But there’s something that makes this process possible: Trust. Trust to tell the story, to open up,
to let the design reach deeper places. And thus, to be memorable.

 

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A post shared by Julia Godoy Steindl (@godoysteindl)