DaoZhiYuan·Baijiu

When it comes to “special-flavor Baijiu”, friends who have some understanding of “Baijiu” should immediately think of “Jiangxi”. As one of the only 13 major grain-producing areas in China, special-flavor Baijiu is a representative product of this region. This type of Baijiu, which uses “whole-grain rice” as the main raw material, has maintained a momentum of continuous improvement and exploration since it was first recognized by the state in 1997.

“Wannian Red Wine Industry” located in Peimei Town, Wannian County, Shangrao City, is one of the forces in this trend. Its brand “Daozhiyuan (Wine)” uses “Wannian Gongmi” as the main raw material, creating a new “Gongmi Special Flavor Baijiu”. It attempts to gain new possibilities in today’s market where the brand landscape tends to be solidified and consumers are willing to pay for better things.