Despacito

A “slow” Mexican-style beer

Background
The overall Russian market situation—the departure of competing brands like Corona Extra—has created an opportunity for new players to enter the Mexican beverage segment.
Ochakovo, a local huge drink production company known for its experimental flavors, has launched Despacito, a light lager with fresh citrus notes and a herbal bitterness. UPRISE agency developed the brand.

Challenge
To develop a unique design evoking associations with sunny Mexico.

Solution
The UPRISE team created a design using Mexican national colors, decorative elements, and fauna.
Bright fonts emphasize the brand’s originality.
The entire visual concept is reminiscent of a sunny Mexican carnival.
This vibrant and memorable style has allowed Despacito to carve out its niche and attract the interest of customers looking to try something fresh and authentic.

Team:
Alexey Astakhov – Creative Director
Kristina Karaseva – Designer
Evgeny Krivonos – Technical Designer
Agata Suligovska – Project Manager