Niteva bedding brand

We are woven from the threads of our dream

Shuisky Sitzy, one of Russia’s largest textile manufacture with a rich history, joined Ohmybrand for rebranding and developing new product lines. It took coming up with a name and packaging for one of the sub-brands, so Niteva appeared. After studying the materials, composition and features of the fabrics, we realized that the thread is at the heart of everything. The textile’s structure, strength, softness, and pattern depend on the weave of the “thread” itself. In Russian it sounds like Нить (nit’), hence the name Niteva. This word sounds warm and homely, it reminds of a craft that has been passed down from generation to generation. That’s how the name of the new brand was born. Niteva has become a symbol of the first principle: that from which everything begins with a thread.