MA KHAI – The Opening Gate

“Mã Khải” is a Lunar New Year gift box design inspired by the horse — a symbol of movement, will, and breakthrough — combined with the image of a gate as a marker of new beginnings.

“Mã Khải” is formed through the combination of two elements:

• “Mã” (horse) — a symbol of movement, will, and breakthrough
• “Khải” (opening) — representing the beginning of a new cycle

“Mã Khải” is formed through the combination of two elements: “Mã” (horse) — a symbol of movement, will, and breakthrough, and “Khải” (opening) — representing the beginning of a new cycle. The horse is placed within a gate-like structure, capturing a moment of transition — where a new journey begins to take shape. Beyond representing the zodiac year, the horse symbolizes transformation and forward momentum. Together, “Mã Khải” embodies a state of readiness — prepared to shift forward into a new cycle of growth, ambition, and change. The project aims to reinterpret traditional cultural values through a contemporary graphic language, while creating a gift product that balances aesthetics with cultural significance.