Notturna (Tenuta Cocci Grifoni)

NOTTURNA
Not the usual Passerina

These were the words that guided the naming and packaging development for the new wine by Tenuta Cocci Grifoni.

The brief continued with a vivid image: Passerina is often perceived as Little Red Riding Hood, but in reality, she is a woman with a powerful voice.

From this evocative starting point, the project aims to overturn the conventional perception of the grape variety, restoring depth and character to its identity.

SOLUTION

Starting from a strongly narrative brief, the project focuses on building an identity aligned with the character of the wine.

The name “Notturna” is inspired by the Moon, a symbolic reference to mystery and transformation, chosen to represent a Passerina freed from stereotypes.

The packaging translates this concept into a soft, shaped label designed to stand out both visually and physically.

The label surface introduces a tactile dimension that recalls the wine’s citrus blossom notes, creating a direct connection between visual perception and tasting experience.

RESULT

The result is an identity that redefines the perception of Passerina through a more evocative and contemporary language.

Notturna builds a visual narrative that combines elegance, mystery, and recognizability, turning the wine into a storytelling object as much as an oenological one.