Winey Charm

Winey Charm by @mehrshid.faraji is the visual identity of a wine brand, expressed through label and packaging design. The project explores the role of illustration in creating packaging design. The artwork, originally created by hand and refined digitally, preserves a linocut-like texture and a sense of craftsmanship and vintage aesthetic. Featuring a vineyard scene inspired by the brand’s heritage, the warm earthy palette and kraft background evoke the timeless character of aged wine. Designed as a personal and self-initiated project, it reflects a balance between vintage warmth and elegance.

#packagingdesign #labeldesign #illustration #wine #graphic_design