360°

360° is a concept of sunscreen cosmetics based on the visualization of movement around the Sun. The project is based on a simple idea: the further an object is from the light source, the weaker its effect. This principle was used as a metaphor for SPF levels and became the foundation of the brand’s visual system.

Curator’s Insight

What makes this concept land is its restraint. The “We Are Here” marker borrowed from map logic turns an abstract idea into something intuitive, giving each SPF level a sense of place rather than just a number. The yellow orb cap grounds the whole system in a single, recurring symbol that ties the range together without over-explaining it. It’s the kind of thinking that makes you wonder why it hasn’t been done before.