CLOO9

Cloo9 is a wellness supplement brand redefining everyday wellness through innovative formulations that make healthy living more enjoyable and accessible. Inspired by a UK-rooted lifestyle sensibility and a modern perspective on wellness, the brand was built on the belief that wellbeing should support real life naturally — not exist as an unrealistic routine. Designed for modern lifestyles, Cloo9 offers approachable and intuitive product experiences that make wellness easier to maintain amidst busy daily routines. More than just a supplement brand, Cloo9 represents a lifestyle where physical vitality, mental clarity, and emotional wellbeing exist in balance. Through vibrant flavors, thoughtfully crafted formulas, and an optimistic outlook, Cloo9 empowers people to live with greater harmony, confidence, and energy in their everyday lives. YNL defined Cloo9’s core essence through unique brand naming that captures its true value, developing a distinct verbal and visual identity. By establishing a packaging and design system that consistently reflects this identity, we designed the brand’s unique values into a compelling experience, aiming to secure a competitive edge in the beauty supplement market. Inspired by ‘On Cloud Nine,’ Cloo9 transforms mundane health routines into premium, joyful experiences. By combining innovative forms with aesthetic design, we redefine supplement intake as a rewarding gift to yourself. Our brand aspires to be an essential partner in your journey toward a blissful, elevated lifestyle. Cloo9’s slogan, “Live Bright” represents a proactive lifestyle where physical radiance meets mental clarity. It encourages individuals to illuminate their inner potential through delightful self-care, guiding them toward a vibrant and optimistic future. To “Live Bright” is to embrace a life where your well-being shines as intensely as your ambitions. The Cloo9 logo blends professionalism with friendliness through minimal fonts and soft curves. Its ascending strokes symbolize the brand’s ‘9 to 9’ philosophy, representing an uplift in quality of life and wellness. Cloo9 combines the reliability of Trust Blue and the purity of Clean White with a vibrant palette inspired by raw ingredients. This spectrum visualizes a joyful wellness routine, symbolizing the brand’s commitment to enhancing life quality through personalized vitality.