DARIO Wellness Neo functional drinks from Sunfruit

Weavers Brand Consultancy team has developed a premium packaging design for the new line of DARIO Wellness Neo functional drinks from Sunfruit. The visual concept is built on natural pastel shades and creative collages of fruits and vegetables, which form the first letter of each drink’s purpose: ENERGY, DETOX, and ANTIOX. The new design emphasizes the product’s health benefits, lightness, and premium appeal.

Evolution of Functional Value: Development of the DARIO Wellness Neo Line
Juice and nectar manufacturer Sunfruit and branding agency Weavers Brand Consultancy continue their collaboration on the company’s portfolio of juice brands. The DARIO Wellness Neo brand, previously developed by us in the functional juice category, has been further developed in a new premium line of functional drinks.

Health Line: DETOX, ANTIOX, and ENERGY for Perfect Fitness
Their unique formulas allow you to enjoy the taste and receive a balanced supply of vitamins, minerals, amino acids, and antioxidants. The cleansing power of green vegetables and fruits in the DETOX drink, antioxidant-rich vegetables and fruits to protect against free radicals and slow down aging in the ANTIOX drink, and tropical fruits for energy and vitality in the ENERGY drink.

Design at the intersection of functionality and premium
It was important to us that the packaging design clearly evokes healthy eating products, conveying the idea of ​​balance, healthiness, lightness, and naturalness, while also looking premium and fresh.

The ABCs of Taste and Effectiveness: How Fruit Collages Speak the Language of Health
We maintained a common stylistic connection with the brand’s core line, while ensuring clear differentiation for the new line. The packaging background is designed in natural pastel colors, and the key visual for each product line is not just a creative collage of fruits and vegetables, but also forms the recognizable shape of the first letter of the drink’s key functional purpose: ENERGY, DETOX, and ANTIOX.