«Krasavchik» i «Barboskiny»: novyy dizayn dlya novoy lineyki O p

About the Project

Branding agency Weavers Brand Consultancy developed packaging designs for the “Krasavchik” children’s juice line, featuring characters from the animated series “Barboskiny.” The project encompasses both the core product line and a new “water with juice” category, ensuring visual differentiation while maintaining a unified brand style. Each flavor features a unique character, in accordance with the rights holder’s style guide.

Licensed Design as a Growth Tool: how “Krasavchik” Juice Teamed Up with “Barboskiny”

Weavers Brand Consultancy actively works on key projects for SUNFRUIT, a major regional manufacturer, to help develop the company’s brands. As part of our collaboration, SUNFRUIT management previously asked us to boost sales for one of their portfolio’s core brands: “Krasavchik” juice.
We developed a new packaging design for the “Krasavchik” children’s juice line featuring characters from the popular animated series “Barboskiny” (produced by Melnitsa Animation Studio), successfully capturing the attention of young consumers and their parents.

Bold Flavors and Beloved Characters: A New Visual Language for the Children’s Line

New “water with juice” products are being introduced as part of the brand’s children’s sub-line. For these new items — such as Blueberry-Strawberry Water, Strawberry-Peach Water, and Cherry-Pineapple Water — we created a design that visually distinguishes the sub-line from the classic flavors while preserving the brand’s overall style. Each package featured animated characters in accordance with the rights holder’s style guide: Malysh for the blueberry-strawberry flavor, Roza for strawberry-peach, and Druzhok for cherry-pineapple.

Honest about benefits: how new claims are changing the perception of children’s juices

We also developed eye-catching claims highlighting the functional benefits of these drinks, which contain no added sugar, artificial colors, or preservatives. The back of the package follows the overall design concept of the “Krasavchik” children’s juice line.