homesoolkwan

‘Homesoolkwan’ is more than just a liquor store. It is a lifestyle select shop that proposes the aesthetic value of a single drink enjoyed at home. To foster a ‘Home-drinking’ culture that is fulfilling alone and even more joyful together, IDNB has woven together music, scent, and books that complement the spirits into a single, cohesive experience. ‘Homesoolkwan’ serves as a barometer of sophisticated taste, allowing anyone to transform their personal space into a private gallery. In building the identity for ‘Homesoolkwan’, IDNB infused a modern energy that stands out from traditional liquor markets through the bold contrast of neon green and black. The geometric form of the logo symbolizes the ‘Kwan’ (Gallery/Hall), bridging the gap between space, people, and spirits. The consistent graphic system—spanning from packaging to merchandise and VMD—provides powerful cohesion throughout the entire brand experience. This is the result of lifestyle branding that goes beyond simple consumption to build a dedicated brand fandom.