Koch Family Vineyards

Koch Family Vineyards is a new family-owned winery and farm in the Petaluma Gap. Their welcoming locale is a space where people can come to relax with a glass of wine after work, bring their kids to play, and play games while surrounded by gardens and animals. The packaging needed to reflect the owners’ hospitable attitude, their respect for their land and regenerative farming practices, and the high quality of their minimal-intervention wine.

An elegant letter K blooming with wildflowers was developed as the brand’s icon. The clean and sophisticated package features the icon in gold foil. The tiering structure utilizes white labels for the entry tier, while the higher tier shifts to black for the front and back labels. The higher tier wines are differentiated with color-coded neck labels.