Mast Masala is a legacy Indian spice brand with more than six decades of expertise in creating authentic spice blends. The brand required a complete transformation that would preserve its heritage while creating a stronger presence in the modern retail environment.
OH! Design Studio developed the brand from the ground up, beginning with brand naming and extending through logo design, corporate identity, packaging design, and website development.
Inspired by the richness and vibrancy of Indian spices, the packaging system was designed to communicate quality, authenticity, and flavour while ensuring strong shelf impact. A bold visual language, structured packaging architecture, and distinctive branding elements help the brand stand out in the competitive FMCG sector.
The result is a cohesive branding and packaging system that reinforces trust, heritage, and product excellence across every consumer touchpoint.
Agency
OH! Design Studio
Services
Brand Naming, Logo Design, Brand Identity Design, Corporate Branding, Packaging Design, Food Packaging Design, Website Design
monther al omari
43oz
Thirst
Carreto Concepts Design Studio
M&A CREATIVE AGENCY
pastellofactory
Omar Altayeb
Cocoon Prague
古戈品牌
Pascal Riviere Design
ZIMO Studio
alchimistestudioParis
Valérie Colace
Platon Ivantsov
Leyma Design
Dina Gamal eldin
clermentza
Redlana
anushrishah
Natania Doshi
NewFolderStudio
francapovilla
Mother Tongue Design
CJMartins